A DOCUMENTARY ABOUT SJ NIELSEN

WHO IS SJ NIELSEN?

SJ Nielsen is a Duluth, MN-based watercolor artist. She’s known for her incredible urban sketches of locations and landmarks along the North Shore. She documents her process and shares a lot of her work with her 20K+ Instagram followers. Her dream is getting paid to travel and paint.

The Story

SJ Nielsen has spent years turning a quiet obsession into a livelihood. She sells her work. She builds community. She earns a living doing the thing she loves in the place she loves. But she wants more. She wants her paintings to live where her subjects live: inside a national park.

Watercolors is a short documentary that follows SJ as she makes her boldest move yet, pursuing a formal partnership with a national park that could define her career. The film unfolds in two registers at once: the present-tense pursuit of that dream, and the story behind the artist who dared to reach for it.

Along the way, we hear from the people closest to her work - her husband, and the small business owners who sell and celebrate her art. Together, they paint a portrait of what it means to build something beautiful and sustain it.

SJ Nielsen has spent years turning a quiet obsession into a livelihood. She sells her work. She builds community. She earns a living doing the thing she loves in the place she loves. But she wants more. She wants her paintings to live where her subjects live: inside a national park.

Watercolors is a short documentary that follows SJ as she makes her boldest move yet, pursuing a formal partnership with a national park that could define her career. The film unfolds in two registers at once: the present-tense pursuit of that dream, and the story behind the artist who dared to reach for it.

Along the way, we hear from the people closest to her work - her husband, and the small business owners who sell and celebrate her art. Together, they paint a portrait of what it means to build something beautiful and sustain it.

The Story

Target Audience

Watercolors is geared toward artists, entrepreneurs and those with a love of beautiful destinations like Minnesota’s North Shore and National Parks.

Production Timeline

Production is currently underway. We are aiming to wrap production in late 2026 or early 2027.

Distribution

We will distribute the film first to film festivals followed by social media platforms, including SJ’s networks.

Help make this
project a reality.

Help make this
project a reality.

We're looking for sponsors, partners, and funders who believe in the power of regional storytelling. Whether you're a local business, a foundation, or an organization with roots in the arts, public lands, or creative economy there's a place for you in this project.

© 2026 All Rights Reserved

© 2026 All Rights Reserved

© 2026 All Rights Reserved